Learn why leading firms trust our attorney-led estate planning software–
View
Demo

Estate planning software for
IMOs, built to grow your advisor network.

Attorney-led estate planning that helps your advisors, insurance agents, independent brokers, and annuity producers serve clients better, deepen relationships, and retain more business, built to scale across your platform without adding risk or complexity.

Book a demo
The big opportunity
$124T
the great wealth transfer

Over the next two decades an estimated $124T in total assets is anticipated to transfer in the U.S.

180M
Americans with no estate plan

Opportunity to serve the 180 million adults in the U.S. who have neither a will nor a trust is at an all-time high.

1.2M+
estate documents created

Over 1,200,000+ documents on our platform are helping families across the country.

Our Benefits

Why growth stalls

IMOs are built to drive production. But most still depend on product-driven conversations to do it.

That creates predicatble gaps:

Estate planning is where those breakdowns show up, and where growth either compounds or disappears

Estate Guru turns estate planning into a consistent way for advisors to re-engage clients, uncover assets, and create opportunities beyond product-only conversations.

50-State Attorney Network  |  UPL-Safe Workflows  |  SOC 2 Type II Compliant

some of our customers

What sets Estate Guru apart

Every part of our platform supports accuracy, compliance, and your client relationships—without adding to your workload.

Attorney-led from the start

Every plan runs on attorney-led logic, with built-in legal review—never optional, never an upsell.

Built to fit your workflow

Whether you drive the process or delegate it, our platform adapts to how you work best.

Real support, when it matters

Combine automation with live support from legal ops, attorneys, and trained experts.

Complete, and compliant

Plans arrive polished and ready to sign—accurate, enforceable, and built to last.

Explore the only estate planning platform keeping advisors out of UPL.
Book a demo

Built for every professional

Every conversation about life insurance, annuities, and income products eventually lead to estate planning questions. Our platform gives every profession in the IMO the ability to provide estate planning compliantly at scale.

Insurance agents

Opens new opportunities to build client trust by using existing policies to fund and support estate plans.

Independent agents

Supports independent agents in surfacing assets and coverage gaps clients did not know existed.

Annuity producers

Gives producers a way to address what happens to an annuity at death before the client has to ask.

Independent brokers

Positions brokers as holistic planning partners who build client relationships that extend across generations.

Outcomes for every life situation

Every family is different. Our platform ensures each document fits the people, the assets, and the moment.

Explore where growth and compliance intersect

Additional estate planning resources

How annuities are used in Medicaid planning

How annuities are used in Medicaid planning
Learn More

Why a will doesn’t avoid probate: An estate planning guide for advisors

Why a will doesn’t avoid probate: An estate planning guide for advisors
Learn More

Book a demo. Build a better estate plan offering.

See how Estate Guru makes compliant, attorney-led planning simple—for you and your clients.

Book a demo